MKTG345 Chapter 11
Test Bank -
Developing &
Managing Products
FINAL EXAM
QUESTIONS AND
DETAILED ANSWERS
(VERIFIED
ANSWERS) |
A+GRADE
When Glade brand air freshener began
marketing a clean linen-scented air spray,
the action could be classified as a(n):
a. repositioning strategy
b. new product line
c. addition to an existing product line
d. discontinuous innovation
e. revision to existing products -
ANSWERIn its early years of operation, MGP
Ingredients, Inc., sold ethanol and animal
feed. A steep drop in its sales led the
company to focus on developing the first
low-carb wheat proteins and starches.
These low-carb products would be an
example of a(n): - ANSWER-addition to
an existing product line
Oakley, a manufacturer of protective
eyewear for various kinds of sports, has
introduced sunglasses that play music.
The glasses weigh a little over a pound
and can hold up to 120 songs. These
sunglasses would be an example of a(n): -
ANSWER-addition to an existing product
line
Companies that are most likely to
succeed in the development and
introduction of new products typically: -
ANSWER-establish an environment
conducive to achieving new-product
objectives
ati comprehensive comprehensive predictor computer science fundamentals health care health care / nursing health care/ nursing healthcare hesi hesi rn exit maternal newborn med surg medical nursing medical surgical mental health nurs nursing nursing & health nutrition pathophysiology pediatrics pharmacology test bank tncc
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